AristaPoint Featured Case Study · Product Design · UX

AristaPoint — Bringing Clarity to a Complex Benefits Experience

AristaPoint's digital presence needed to communicate complex employee benefits information clearly while supporting a growing range of marketing initiatives and audiences. I designed and developed a more cohesive experience across web, marketing, and media—improving usability, strengthening brand consistency, and creating a more flexible foundation for ongoing content.

Production Website

The Problem

Dense, difficult-to-navigate information
Unclear content hierarchy
Inconsistent brand and messaging
Disconnected web and marketing efforts
My Role

UX & Web Design
Front-End Development (Bootstrap, .NET)
Visual Design
Marketing & Media Production
The Approach

Restructured content around user needs
Established reusable design patterns
Designed and built responsive experiences
Unified web and marketing experiences
The Outcome

Clearer, more accessible benefits content
Greater consistency across touchpoints
25% increase in brand awareness
More flexible foundation for growth

Understanding the Challenge

AristaPoint operates in a space where complex employee benefits information needs to be communicated clearly to a range of audiences. As the company’s digital presence grew, information had become increasingly dense, making it harder for users to quickly understand key services, navigate content, and identify what was most relevant to them.

The challenge extended beyond the website. Marketing materials, digital campaigns, and other brand touchpoints had developed independently over time, creating inconsistencies in both visual presentation and messaging. The opportunity was to bring greater structure to the experience—making information easier to understand while establishing a more cohesive system across web and marketing.

Legacy Website

Old Advertisement

Creating Structure

Extended the company’s digital presence through short-form commercial storytelling.

Site Map / Information Architecture

Site Map / Information Architecture

Designing the experience

With a clearer structure in place, I translated the content strategy into a cohesive visual experience focused on clarity, hierarchy, and ease of use. Modular layouts and consistent design patterns helped make complex information more approachable while creating a flexible experience across pages and devices.

AristaPoint operates in a space where complex employee benefits information needs to be communicated clearly to a range of audiences. As the company’s digital presence grew, information had become increasingly dense, making it harder for users to quickly understand key services, navigate content, and identify what was most relevant to them.

Legacy Website

AristaPoint operates in a space where complex employee benefits information needs to be communicated clearly to a range of audiences. As the company’s digital presence grew, information had become increasingly dense, making it harder for users to quickly understand key services, navigate content, and identify what was most relevant to them.