Aristapoint - Web & Marketing Experience

Designed and developed web and marketing experiences for a nationally recognized employee benefits firm, improving clarity, usability, and brand consistency across digital touchpoints.

Production Website

  • The Problem

    • Information was dense and difficult to navigate for users

    • Content lacked clear hierarchy and structure

    • Brand and messaging were inconsistent across platforms

    • Web and marketing efforts were not fully aligned

  • My Role

    • UX & Web Design

    • Front-End Development (Bootstrap, .NET)

    • Visual Design

    • Marketing & Media Production

  • The Approach

    • Structured complex benefits information to improve clarity, hierarchy, and usability

    • Designed and developed responsive web experiences for consistency across devices

    • Aligned web and marketing efforts to create a more consistent user experience

  • The Outcome

    • Improved clarity and accessibility of complex employee benefits information

    • Contributed to ~25% increase in brand awareness through marketing efforts

    • Strengthened consistency across web and marketing channels

    • Supported ongoing business development and digital growth initiative

WebSite Concepts / Examples

Video Projects

Aristapoint 15 second commercial - komo

Aristapoint 30 second commercial - CASCADE PBS

Aristapoint 30 second commercial - CASCADE PBS

AristaPoint Internal Materials

  • Handbook Cover

  • Mission Statement Graphic

  • Benefits Book

  • Benefits Books

AristaPoint Advertising Materials

  • Seattle Business Magazine Full Page Ad

  • Seattle Business Magazine

  • Cascade PBS - Crosscut Weekly

  • Tradeshow Banner

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CEOtoCEO: website, marketing and video production