CEOtoCEO: website, marketing and video production

CEOtoCEO Event Platform & Marketing system

Designed and delivered a cohesive digital experience for an executive breakfast series, improving how events were communicated, marketed, and experienced across web, email, and live media.

Production Website

The Problem

• Event information was scattered and difficult to consume
• Marketing efforts lacked consistency across campaigns
• Each event required rebuilding assets from scratch
• The experience across web, email, and live content felt disconnected
My Role

• UX & Web Design
• Front-End Development
• Marketing Systems (HubSpot)
• Video Production & Live Streaming
The Approach

• Simplified event communication by structuring content around key user needs
• Designed a con sistent web experience to improve clarity and accessibility
• Built reusable email templates to streamline marketing workflows
• Unified web, email, and media into a cohesive event experience
The Outcome

• Expanded digital audience reach by ~30% through hybrid event delivery
• Reduced campaign production time by ~35% with reusable HubSpot templates
• Improved consistency across marketing communications and event materials
• Created a more cohesive and accessible experience for executive attendees